Irma, Michael, Ian, Helene, Milton—Florida has seen its fair share of hardship these past many years due to hurricanes. Those hit hardest can have a difficult time rebuilding their homes, lives, and communities, which is where Renova comes in. This Foundation seeks to provide reconstruction aid to Floridians in need, and we at Mean Bean Marketing were happy to play a small but crucial part in their mission.
When Renova Foundation came to us, they only has a logo and two brand colors. From there, we spun up an entire brand identity as showcased by their website, with family- and community-oriented imagery, geometric overlays that have subtle nods to their religious roots, and angular icons to match their logo. Construction textures reinforce their business model while subtle scrolling animations add a touch of elegance throughout their pages. The result is a smooth, responsive, and intuitive website that smartly directs donors and assistance-seekers to the appropriate pages to help Renoval fulfill their mission.
