My involvement with Sanjuan Family Nursery came late to the establishment of their brand and marketing assets, but I didn’t let that slow me down. My Mean Bean counterpart had endeavored to unify their half-baked signage and inconsistent logos under a single brand with a website template, which I then built upon to create a custom cohesive experience across the rest of their physical and digital presence.
The other notable challenge that I faced with Sanjuan Family Nursery is learning how to produce and publish videos, specifically for short form social media. Snappy editing, attention-grabbing captions, trending music and sound effects, audio mixing, special effects, motion graphics, platform behavior, optimal publication times—all this and more, while delivering authentic and educational plant content to their growing audience.
