Park City Culinary Institute

Cooking Up a Delicious New Website

green snap peas
Red chili pepper
Isolated image of a fire.

Creating a Recipe for Success for This Historic Culinary Institute

The refreshed website and landing pages for Park City Culinary Institute came hot and ready out of the creative oven! We spiced things up with culinary phrasing and puns throughout the pages, added a dash of dynamic and animated features, and a pinch of responsive and modern design. Coupled with tasty new social and email campaigns, we gave Park City Culinary Institute a five-course meal of gourmet advertising and services.

To the chagrin of my foodie art director, he was unable to take the lead on the design for Park City Culinary Institute due to scheduling. So the privilege fell to me to spearhead the design of the new website and landing pages, which would inform the look and feel of the refreshed brand in the following campaigns. I drew inspiration from rustic chalkboard menus and applied subtle animations throughout the page to keep the viewer interested and hungry for more. 

Park City Culinary Institute students presenting their dishes.
A Park City Culinary Institute student pan-frying salmon and holding tongs while smiling.

Website Design

Park City Culinary Institute landing page displayed on a horizontal tablet held in somebody's hand.
The Park City Culinary Institute homepage video section displayed on a mobile phone.
The Park City Culinary Institute's homepage displayed on a laptop in a home kitchen.
The Park City Culinary Institute's student services page displayed on a tablet in somebody's hands.
The Park City Culinary Institute's Baking program page displayed on a laptop.
A businessman viewing the Park City Culinary Institute's baking program page on his laptop.
The Park City Culinary Institute's landing page displayed on a tablet held in a woman's hands.
The Park City Culinary Institute landing page's hero section displayed on a laptop.
The Park City Culinary Institute's website displayed on two laptops.
The Park City Culinary Institute's about page displayed on four floating mobile phones.
The Park City Culinary Institute's homepage displayed on a mobile phone on a kitchen counter, surrounded by cooking ingredients.
The Park City Culinary Institute's events page displayed on two tablets.
The Park City Culinary Institute homepage's programs section displayed on a laptop in somebody's home.
The Park City Culinary Institute homepage displayed on two floating laptops.
The Park City Culinary Institute program pages displayed on a laptop with floating screens.

Email Marketing

Park City Culinary Institute lead nurturing emails displayed on three mobile phones on a cutting board.