As designers, we all know that personality: the “I’ll know it when I see it” type that can challenge your ability to create and communicate effectively. That’s exactly what JC Installs brought with their branding project, but I relish a challenge. After dozens of logo options and iterations, they fell in love with a circuit board-inspired design that neatly tied into the technology and integration aspects of their business. Our branding goals were clear from then on as we built out the rest of their brand package. This naturally led us to a cyberpunk-inspired aesthetic, but with an elevated approach to appeal to their luxury homeowner audience. The result is a brand that’s unapologetically futuristic, but still respects their customers and their homes.
Once we had the brand guidelines established and approved, we moved onto the website in earnest. Early on we knew that custom animations for each of their services would be ideal to showcase their brand and portray their capabilities to their audience. I undertook the ideation and direction of this project and worked with an animation contractor to produce these eye-catching visuals. The result is seven custom lottie animations that loop seamlessly and explain what each service is clearly at a glance. And then I built the rest of the website in accordance with the brand.
