J-Tech Institute

When the reins of the Jones Technical Institute (J-Tech) were handed to me for the bulk of their design work—including their new website redesigned in 2022—this challenge was not to be taken lightly. J-Tech had a prestigious reputation as one of the Celsius Marketing’s oldest clients, and commanded an appropriate amount of respect. 

The creative team at Celsius Marketing collaborated to produce imagery, content, and messaging for a “Trades Revolution” campaign to spark interest in the essential careers for which J-Tech trains their students. We designed exciting assets to appeal to high school- and college-aged audience and launched a digital and physical campaign in the Jacksonville area. These assets became the building blocks upon which the new website and landing pages were built as the final phase of the award-winning Trades Revolution campaign.