Eco Demolitions presented us at Mean Bean Marketing with a unique branding challenge: How do you take a messy industry, clean it up, and apply it to a conservationist thought leader with technology-forward intentions? We like to think we did just that.
We started with a comprehensive rebrand that built upon the foundational pillars of the business. Each element of the brand ties back to those pillars in one way or another—for example, blue, green, and sand colors to represent their eco-friendly roots, or the smart sans-serif font that gives them a crisp presentation. After establishing these details, we built out a brand guideline document and applied them first to a new business card design to round out the rebrand experience.
Once that was wrapped, the work began in earnest. New cutting-edge website, optimized for SEO? Bold new box truck wraps? Fresh new direct mail campaigns? Check, check, and check. Now Eco Demolitions has a brand that’s taking a wrecking ball to its competition.
