Tidewater Tech

Tidewater Tech came to Celsius Marketing through a partnership with another Florida-based educational marketing company. This company specialized in advertising and lead nurturing, but they needed a hand when it came to designing and building out a new website that adhered to best practices with SEO and responsive design—and would also look downright cool. That’s where we came in. 

As lead designer of Tidewater Tech’s new website, I used their brand style guide as inspiration to establish their new look and feel. The guide featured heavy use of bright red elements on solid black, flanked by branded, high-contrast photography of their students and instructors working hands-on in their trades programs. To these designs, we added metallic textures, cool blue and gray areas of contrast to call attention to sections, and crisp new cinemagraphs to create movement and excitement in the homepage and program section heroes—while keeping file sizes to a bare minimum for page load speed optimization.